Fixing it for good
Where should we start fixing our customer problems?
By Doug Taylor and Jake Mayell, Co-Founders · Last reviewed 16 October 2026
Start with the problem that costs the most. Trying to fix everything at once usually fixes nothing, because the team gets pulled in every direction and every project stalls halfway. Give the biggest problem one owner and one number, and once that number moves, every problem after it gets easier.
Start with the one that matters most · 1 min
64%
are selling on memory, not on a system
What the video says
Most businesses have more than one customer problem. Trying to fix them all at once usually fixes none of them.
The team gets pulled in five directions, every project stalls halfway, and the board stops believing anything will change.
Often one problem costs more than all the others put together. It might be quotes nobody chases, leads nobody calls, or customers who quietly leave.
The right place to start is the problem with the biggest cost, one owner, and one number everyone agrees to move.
Once the first number moves, the business has proof the approach works, and every problem after it gets easier to fix.
Not sure where to start? We can help you understand where you stand today, and build a solid plan to fix what's broken and grow. Get in touch today.
