Fixing it for good
What if our customer problems feed each other?
By Doug Taylor and Jake Mayell, Co-Founders · Last reviewed 16 October 2026
Then fixing them one at a time just shifts the problem to somewhere else. Poor leads make a weak pipeline, a weak pipeline makes the forecast a guess, and a missed forecast brings demands for more leads of any quality. Connected problems need treating as one, with their owners working to shared numbers.
Some problems feed each other · 1 min
73%
have no confidence in their revenue forecast
What the video says
Poor leads make a weak pipeline. A weak pipeline makes the forecast a guess. And a missed forecast means marketing is asked for more leads, of any quality.
Fix lead quality on its own, and the quotes still aren't chased. Fix quote follow-up on its own, and sales is still calling the wrong leads.
When problems feed each other, fixing one at a time just shifts the problem to somewhere else.
The answer is treating connected problems as one, with their owners working to shared numbers, so a fix in one place isn't undone in the next.
Lead quality and enquiry to order move together or not at all. The same is true of the customer record and almost everything built on it.
If your problems are tangled together, let's untangle them. Get in touch today.
