Revenue operations advisory
Align your teams. Trust your systems. Grow revenue.
For £3m to £300m turnover businesses, where marketing, sales and service each own a piece of the customer, and nobody owns the whole.
You already pay for the platforms and people. Nobody's joining them up. Sales, marketing, service & ops each own a piece of the customer, but nobody owns the whole.
We do. We point every team and system at the same goals, and stay until the numbers move.
Brands we've worked with
It's your number on the line
You're the one in the board meeting explaining why the forecast moved again, why marketing and sales have different figures for the same quarter, and why a customer who used to order every month hasn't since the spring. You can see where it breaks. What you don't have is the time, or the reach across every team, to fix it on your own. That's the part we take on.
The problem
Nobody owns the whole customer
Every team owns a piece. The result is the same everywhere.
Data nobody trusts
The same customer three times, reports that don't agree, and decisions made on feel because you can't rely on the numbers.
How do we prove our customer data problems are fixed?Workarounds in spreadsheets
The real record lives in exports, inboxes and countless files, rebuilt by hand every time someone needs an answer.
Where does bad data get into our systems?CRM the team doesn't use
Paid for, set up once, and worked around. The people it was bought for have lost faith in it.
Why does nobody use our CRM?Bad data doesn't stay where it lands
One bad entry at one point in the business travels through every system it touches.
- Bad data gets into the CRM. Wrong, missing or duplicate details.
- Your segments are polluted. The right people are missed, the wrong ones included.
- Your spend follows it. Ads and messages go to the wrong people.
- Staff stop trusting and using the systems. The volume of siloed data grows.
- Your board reports show the wrong picture. Decisions get made on numbers nobody can trust.
One entry, untold costs. That's why we start with the whole picture.
Where does bad data get into our systems?How it works
How we work with you
We map it together
In the first month we map your systems, your data and the handovers between teams, and find where things break and what each break costs.
You pick the workstreams
Each workstream is one outcome, one number to move and one owner in your team. You choose where to start.
We meet every week until the numbers move
A weekly session to set priorities, check the benchmarks and clear what's in the way. Your team does the work; we make sure it's the right work.
We work alongside your team, your agencies and your platform partners, so everything we decide gets delivered and keeps working long after. We don't sell software or builds, so we've no reason to recommend more of either.
The workstreams
Six outcomes, across marketing, sales and service
Each one starts by tracing where its data comes from, which systems it passes through, and where it breaks.
Know what's actually working
Attribution and marketing measurement
“We spend across every channel and nobody can say which of it brings in customers.”
Watch and read more2Leads that turn into customers
Lead quality, routing and the handover to sales
“Marketing says the leads are good. Sales says they're rubbish.”
Watch and read more3The right message, to the right customer, at the right time
Segmentation, customer journeys, consent and channel performance
“Everyone gets the same message whatever they've bought or done, and we can't tell what any of it achieves.”
Watch and read more4Customers who buy again and stay
Retention, repeat purchase and cross-sell
“We only notice a customer has gone when the year-end numbers come in.”
Watch and read more5Enquiry to order, and a forecast you can stand behind
Pipeline, quote follow-up and forecasting
“Quotes go out and nobody chases them, and I can't tell the board what's coming.”
Watch and read more6One customer record everyone trusts and uses
Data quality, the system of record, and adoption
“We paid for a CRM nobody uses, and we have the same customer three times.”
Watch and read moreWhat clients say
“They introduced a deeper level of thinking to our team. It was all marvellously interesting and impactful guidance, and we've never looked back.”
Chris Meikle
EVP & Chief Operating Officer, Alvarez Guitars
“[They] were highly focussed on meeting our needs across the two companies … Very easy to deal with.”
David Riddle
Chief Commercial Officer, Active-PCB Solutions
“They took the time to genuinely understand the organisation … and they were always honest and clear about what was possible, what needed more thought and what would work best for CMN.”
Emma Wilde
Director, College Marketing Network
Pricing
Priced by how many outcomes we move at once
A workstream is one outcome, such as leads that turn into customers. Every workstream covers all three: the data, the platforms and the people behind that outcome, across every team that touches it.
Every band includes the mapping in month one, a benchmark for each workstream, an action plan with an owner and a date on every action, training for your team, and a weekly session with us. The difference is how many workstreams run in parallel.
Compared with hiring a Head of Revenue Operations: no recruitment fee, no six month search, and two senior people from week one.
One workstream
£4,000 a month
One outcome, moved every week.
Best for A business with one problem that matters more than the rest.
Book a callTwo workstreams
£7,500 a month
Two connected outcomes, moved together.
Best for Problems that feed each other, such as lead quality and enquiry to order.
Book a callThree workstreams
£10,000 a month
Three outcomes, moved together.
Best for A business where most of the customer journey needs work at once.
Book a callPrices exclude VAT. Most engagements run six to nine months. The minimum is three.
What every band includes, and pricing questions answeredThis is for you if
- You have the platforms and the people, and the customer journey still doesn't join up.
- Marketing, sales and service each own a piece of the customer, and nobody owns the whole.
- You have a team, an agency or a partner who can do the work, and you need someone to point it.
- You want the numbers to move, not another report to file.
This is not for you if
- There is nobody in your business to make the changes.
- You are looking for a one-off audit to put on a shelf.
Start with a conversation
Half an hour, at no cost, to talk through where revenue might be leaking between your teams, and whether we're the right people to help.
Book a call