You already pay for the platforms and the people. What's usually missing is anyone joining them up, so marketing, sales and service each see a different customer and the numbers never add up.
That's the gap we set up The CRM Strategy Co to fill. We sit above the individual teams and systems, agree with you what they should all be pointed at, and stay with you until the numbers move.
Co-Founder
I started out at an independent CRM consultancy, then ran global CRM at Slendertone, digital at Dream Yacht Charter, and CRM and data at Hex Digital. Whether I was the client or the one advising, I kept running into the same question. Every business had good platforms and good people, but marketing, sales and service each saw a different customer, and nobody owned the whole of it.
Co-Founder
From multinational corporations to day-one, fast-growth startups, I've spent the last two decades working across the board and seeing the same problems time and time again: businesses investing seriously in CRM and marketing technology and getting very little back. The tools were rarely the problem. Nobody looked at how the whole thing connected, bad data spread from department to department, and nobody truly understood the journeys from the first campaign to the repeat order.
We wrote The State of CRM in UK Manufacturing 2026, which scored how well manufacturers can see their own sales, trust their own numbers and keep what they know when people leave.
Read the researchHalf an hour, at no cost. We'll follow one of your real customers through your teams and systems, and show you where the revenue leaks.
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